Work / Case study

NextStepHomeBuyer

Performance engineering and a UI/UX restructure that cut bounce rate from 50% to 20% and lifted lead conversion from 15% to 25%.

Placeholder artwork for the NextStepHomeBuyer case study
Client
NextStepHomeBuyer
Services
,

NextStepHomeBuyer generates real estate leads through its landing pages. Half of the people who arrived were leaving without doing anything.

The challenge

A bounce rate of 50% meant half of every campaign was paying for visits that ended on the first screen. Google Ads rated the landing page experience as Average, which works against every ad pointed at the page.

What we did

  • Performance engineering. We rebuilt the pages to load fast and stay light, so visitors see the offer before they think about leaving.
  • UI/UX restructuring. We reorganised the page around the path to becoming a lead, with particular attention to mobile.
  • Analytics integration. We connected analytics so every change could be measured against conversion, not guessed at.

Results

50% → 20%

Bounce rate

15% → 25%

Lead conversion rate

+10%

Mobile conversion rate

Average → Excellent

Google Ads landing page experience

Placeholder for a screenshot of the rebuilt NextStepHomeBuyer landing page

Much faster. Much cleaner. Excellent. Very good service, communication, and expertise. The technical skills you have and your professionalism. Also great customer service.

Tyler Hurst, NextStepHomeBuyer

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