Work / Case study

Fernway

Mock project. A full identity for an invented brand, used to test the branding layout.

Mock cover artwork for the Fernway branding project
Client
Fernway (mock client)
Year
2026
Services

Mock project for testing the branding layout. Fernway is an invented brand; the identity had to feel calm, modern and easy to recognise at any size.

Mock artwork: the Fernway logo on a dark background

The brief

Invented brief. The old identity was a wordmark in a default typeface with no colour system, so every piece of marketing looked like it came from a different company.

Logo

Mock artwork: the Fernway logo in dark ink
Mock artwork: the Fernway logo reversed for dark backgrounds
Mock artwork: the Fernway mark on its own

Colour

Primary

#07071E

Secondary

#363682

Accent

#C7C2FF

Background

#F5F4FF

Typography

Mock artwork: a type specimen

Typeface

Satoshi

A clear geometric sans serif that stays legible on packaging and on screens. Bold for headlines, Regular for body text and the interface.

In use

Mock artwork: Fernway business cards
Mock artwork: the Fernway app icon
Mock artwork: a Fernway letterhead

Deliverables

  • Logo suite
  • Colour system
  • Typography
  • Brand guidelines
  • Social templates
  • Motion toolkit

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